The new Billy Mays infomercial, and the deaths of other salesmen
6:00 AM 7/7/2009

As the direct-marketing industry copes with the sudden death of pitchman Billy Mays (right), it's worth considering the fragile relationship between celebrity endorsement and mortality. The tragedy of Mays's unexpected death at age 50, of a heart ailment in late June, has practical implications for...
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