Charly Travers and Mike Olsen, CFA

    Charly Travers and Mike Olsen, CFA

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    By Charly Travers and Mike Olsen, CFA

    | 4:30 PM 10/4/2011
    UFC has come a long way since the days when you needed a VCR to watch the latest title bout: The organization is now at the center of a young male consumer ecosystem, with big-name blue-chip sponsors that want their brands front and center with this demographic. But greater challenges lie ahead.