Recent Articles

After Its Owner's Death, Can Segway Regain Its Balance?

Aimee Picchi | Sep 28th 2010 3:35PM

Super Bowl Is a Savior for Fox as It Struggles to Revive American Idol

Aimee Picchi | Sep 18th 2010 10:00AM

Using Junk-Food Tactics to Sell Kids on Carrots

Aimee Picchi | Sep 11th 2010 8:30AM

Will TV Shows Help Save the Music Industry?

Aimee Picchi | Jul 9th 2010 8:00PM

The Slow Money Movement Takes Root

Aimee Picchi | Jun 15th 2010 9:00AM

With 'American Idol' splash, Kraft launches biggest mayo marketing push in years

Aimee Picchi | May 27th 2010 4:15PM

Gatorade's Rebranding: So Confusing it Requires a New Ad to Explain It

Aimee Picchi | May 6th 2010 6:00PM

Do Ads With Heavier Models Take a Heavy Toll on Profits?

Aimee Picchi | Mar 28th 2010 8:00AM

The Science Behind Naming Products and Companies

Aimee Picchi | Mar 19th 2010 6:00AM

Why Companies Spend Millions on Oscar 'Swag'

Aimee Picchi | Mar 6th 2010 8:00AM

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