Glenn Beck's show still has higher ratings than all of its 5 p.m. cable competitors put together, but it has been losing viewers at an alarming rate. And it's got fewer -- and less prestigious -- advertisers than "The Situation Room" or "Hardball with Chris Matthews." Will Fox pull the plug?

It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.

A conservative TV watchdog group wants consumers to consider patronizing companies that advertise on family-friendly television shows this shopping season, rather than those that buy commercials on racier programs, but price is still likely to be the biggest influence on holiday shoppers.

Despite Charlie Sheen's latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show's numbers -- it draws 15.2 million viewers -- are just too good to walk away from.

Every October, as pink-ribbon products blossom throughout store aisles, consumers face a thorny issue: Will the money I pay for this product really help in the fight against breast cancer or am I just falling for a marketing gimmick? The dilemma has been made sharper by a backlash against...

Millions of sports fans in the Northeast are in danger of missing the World Series and other programs in the wake of a dispute between Cablevision and Fox TV. But some consumers are turning to ivi TV, a rapidly growing re-broadcaster that works on the Web.

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.

The cable network has a novel liquor-store marketing campaign tied to Canadian Club whiskey for its Prohibition-era drama Boardwalk Empire. Some critics fear it may have an influence on an unintended audience: children and young adults.

The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer's response -- a crowd-sourcing request aimed at getting the public to design a better logo for free -- is only fueling the backlash against it.