young

    By Charles Wallace

    | 6:00AM 4/25/2011
    The conventional wisdom is that young people today expect they'll change employers repeatedly, and thus don't really care about pensions. But it turns out the conventional wisdom is wrong. With 401(k)s looking less secure, a defined-benefit plan is a real lure for younger workers.

    By Aimee Picchi

    | 3:00PM 10/02/2009
    What's cute, furry, hungry and about to lure your kids into 7-Eleven stores? Domo, the Japanese stop-action character with the huge open-mouthed look, is the centerpiece of a new marketing campaign for the stores and its Slurpee drinks. The goal? To attract the character's fans, who tend to be...

    By Beth Wechsler

    | 10:00AM 5/05/2008
    Evelyn Nieves' Associated Press article has some really good news about a new breed of Gen Xers and Y's. The Sunday Telegraph of London coined the acronym, YAWN (Young And Wealthy Normal). These are young, successful men and women who have decided to do something different than shopping until they...