yougov brandindex

10 Surprising Brands That We're Starting to Love Again

Popularity can be fickle: One day America loves your brand; the next, you're passe. But every year brings some surprising rebounds, and you won't believe some of the companies that made 2012's list for most improved images in the eyes of U.S. consumers.

Lowest Prices? That's Amazon, Not Walmart, Say Value Shoppers

When it comes to currying favor with America's value shoppers, Amazon is eating Walmart's lunch. The world's largest retailer has seen its low-price rep decline over the past 2 years, while the world's largest e-tailer has soared, according to an online survey.