Why Yelp Turned to Public Shaming in Paid Review Fight

In its quest to keep its reviews free of bribery and bias, Yelp last week turned to a new weapon: Public shaming. Businesses found attempting to buy positive reviews will have their pages branded with a consumer advisory warning. Here's why it's a necessary move.

Fake Reviews: Don't Fall for This Online Marketing Scam

Shoppers love online customer reviews. They offer the benefit of other people's experiences with a product before you buy, so you can have a better idea whether it's worth the money. Yes, they're great -- if you can trust the source. But often, you can't.

4 Types of 'Social Shopper': Which One Are You?

In a digital era defined by sites like Facebook, Foursquare and Groupon, a new breed of consumers has emerged: social shoppers, people increasingly relying on the wisdom of the digital crowd to help them make their purchasing decisions. Sound like someone you know? Read on ...

5 Reasons to Avoid Yelp's Piping Hot IPO

With IPO valuations puffing up like a perfect souffle, you have to love Yelp's timing: The review website goes public Friday. But be careful: There are quite a few reasons why this blazing hot deal may end up burning eager investors.