womens fashion

Can Athleta Give Gap a Much-Needed Win?

Athleta, a women's sportswear merchant that the Gap bought in 2008, opened its first two East Coast stores in New York this week. At a time when 200 Gap stores are closing, Athleta is sprinting toward its goal of 50 stores by 2013. But can it beat out its fast-growing competitors?

Q&A: How Alyssa Milano Scores Big with Sports-Fan Clothing

Charmed actress Alyssa Milano can often be found in the stands, cheering on Los Angeles's Dodgers, Lakers and Kings. And in a down economy, she's racked up some key wins for Touch, her line of women's sports apparel. She recently discussed the business with DailyFinance.