whopper

Did you hear that Burger King hired the Hamburglar from McDonald's? It must have. How else to explain why the new BK menu looks so similar to what the folks under the golden arches are serving? It's not a bad move -- but it may not save the King.

When Burger King set about to fix its ailing empire, the fast food giant started by scrutinizing everything on the menu -- even the mayonnaise.

It's no longer good to be the King. In a bid to stay within striking distance of rival McDonald's (MCD), Burger King (BKC) has given its plastic King ad mascot the royal flush. Going forward, the nation's No. 2 fast food chain is featuring commercials that highlight fresh ingredients to signify a...

Burger King's no stranger to online advertising gimmicks. Remember the "Whopper Sacrifice" from earlier this year, when Burger King asked Facebook members to sacrifice friends to win a free burger? The company's got a new online ad campaign that's playing on the questionable truthfulness of...

Burger King has an interesting promotion going on, as Ad Week reports, and I'd certainly call this the advertising gimmick of the week: If you're willing to remove 10 friends from your Facebook page, you can have a free Whopper. UPDATE: Facebook shut down the gimmick on Jan. 15 because of "privacy...

In America, we call people who are paid to talk up a product "street teams" and marketers avidly pursue "trendsetters" to tout their products. Movie studios regularly offer free screenings to housewives and hairdressers, other companies give out hundreds of free t-shirts and ball caps, or offer...

The King, possibly the scariest and happiest fast food mascot is having trouble holding on to his wallet. Over the past few weeks, individuals in Chicago and Orlando have found wallets stuffed with the King's possessions as well as a note asking them to keep the wallet and have a whopper on the...

Burger King is set to open its first Whopper Bar in Orlando, FL in February, the Wall Street Journal is reporting (subscription required). The new joints take a page from the Starbucks playbook, with open kitchens and rounded counters that can fit into any nook and cranny in airports and other busy...