Once a clearly defined term that meant "to use force to compel or control a physical thing," drive has become one of the most insidious and overused buzzwords in the business lexicon. What's being driven now is often intangible, and the mechanics of who or what's doing the driving are a mystery. Hey, let's drive some eyeballs to this story!
Look out, Demand Media: Here comes another cheap content-creation competitor. Meet BlueGlass, the newest entrant in the rapidly expanding field of producing low-cost text and video articles designed specifically to snag search traffic.
Google and Verizon drew lots of criticism last week with a Web-traffic pact rumored to favor higher-paying providers. Now, the companies have unveiled a proposal that pays homage to the concept of net neutrality, at least in the short term.