web traffic

Buzzword of the Week: Drive

Once a clearly defined term that meant "to use force to compel or control a physical thing," drive has become one of the most insidious and overused buzzwords in the lexicon. Often now, what's being driven is intangible, and the mechanics of what's doing the driving are a mystery. So, who's driving this buzzword train, anyway?

BlueGlass Jumps Into Search-Friendly Content Creation

Look out, Demand Media: Here comes another cheap content-creation competitor. Meet BlueGlass, the newest entrant in the rapidly expanding field of producing low-cost text and video articles designed specifically to snag search traffic.