web analytics

IBM has beefed up its web analytics abilities with its purchase of Coremetrics, an online marketing optimization company. This should be a concern for Adobe, which bought Coremetrics rival Omniture last year.

Twitter announced on Tuesday that it does not plan to run advertisements on its website this year. This comes after a recent modification to the micro-blogging site's terms of service, which makes room for ads. Co-founder Biz Stone announced that the company has sufficient funding for the time...