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A conservative TV watchdog group wants consumers to consider patronizing companies that advertise on family-friendly television shows this shopping season, rather than those that buy commercials on racier programs, but price is still likely to be the biggest influence on holiday shoppers.

When Wells Fargo (WFC) dived in and broke up a government-backed bid by Citigroup (C) for teetering Wachovia last fall, it seemed like a logical move. Buying Wachovia would give Wells a coast-to-coast branch network and make it one of the biggest banks in the country. But what would happen to...