volunteers

Pepsi: Polishing Its Image with Community Grants

Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.

Corporate Charity Reaps Big Benefits

The earthquake that struck Haiti last week has resulted in an outpouring of contributions to nonprofit groups to rescue those trapped under rubble and aid survivors. Much of the money collected has come from big U.S. businesses.