volunteerism

Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.

American Express' unimpeachable new rewards program, which everyone will likely approve of, is a piece of good news for an industry that has gotten a lot of negative attention recently. There's plenty not to like about credit cards, so when we hear about a card company such as American Express...

The earthquake that struck Haiti last week has resulted in an outpouring of contributions to nonprofit groups to rescue those trapped under rubble and aid survivors. Much of the money collected has come from big U.S. businesses.

There has been some grousing recently about Disney World's decision to quietly adulterate its all-beef hot dogs with cheaper chicken meat, but the company is still capable of great feats of magnanimity. Disney will give a free day of admission in 2010 to 1 million people who complete a day of...

With more people being unemployed, you'd think more would be volunteering. After all, with all that free time, and the fact that the volunteer work would look good on a resume and might lead to a job, volunteering is a good way to spend some of those extra hours. While an astonishing 26.4% of the...