viral marketing

Expense-Report App Gets a $5.7 Million Boost

Silicon Valley VC Redpoint Ventures, which is leading the Series A investment round, is convinced that Expensify co-founder David Barrett's strategy of getting small-biz employees hooked on its expense-report smartphone apps is the key to a huge market.

Chatroulette Prepares to
Put On a New Face

It started off as a viral Web sensation, quickly blossomed into a promising investment, and ended up as a dirty joke. Chatroulette is relaunching, but can the clever site clean up its act to appeal to audiences beyond exhibitionists and voyeurs?

Girl Scouts Launch Viral Marketing Campaign to Sell Cookies

The Girl Scouts have sold cookies since their early years, bringing in $700 million a year. But sales slipped about 1% last year, prompting the group to look for new ways to get its message across. The result? They've posted a video on YouTube called "What can a cookie do?" which has attracted about 24,000 hits.