viral marketing

Expense-Report App Gets a $5.7 Million Boost

Silicon Valley VC Redpoint Ventures, which is leading the Series A investment round, is convinced that Expensify co-founder David Barrett's strategy of getting small-biz employees hooked on its expense-report smartphone apps is the key to a huge market.

Girl Scouts Launch Viral Marketing Campaign to Sell Cookies

The Girl Scouts have sold cookies since their early years, bringing in $700 million a year. But sales slipped about 1% last year, prompting the group to look for new ways to get its message across. The result? They've posted a video on YouTube called "What can a cookie do?" which has attracted about 24,000 hits.

Murphy-Goode's job contest turns sour

A month ago, DailyFinance reported on Murphy-Goode's search for an all-purpose networker-for-hire. The Sonoma-based winemaker conducted its quest...

Free Airborne, Sebastian

They say sex sells, and if that's true, Airborne immune system booster is gonna reel in a whole lot of chicks and gay men with its new ad campaign...