viewers

Score! NFL to Grab $7 Billion a Year in Broadcast Deals

The NFL has something broadcasters lust after: a reliably strong source of ratings. So as its football games migrate onto smartphones, iPads, and anything else with a screen, its no surprise that CBS, Fox and NBC -- not to mention Sirius, Westwood One Radio and Verizon -- are all lining up to pay billions to carry them.

Buzzword of the Week: Drive

Once a clearly defined term that meant "to use force to compel or control a physical thing," drive has become one of the most insidious and overused buzzwords in the business lexicon. What's being driven now is often intangible, and the mechanics of who or what's doing the driving are a mystery. Hey, let's drive some eyeballs to this story!