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Howard Schultz, the impulsive and mercurial founder of Starbucks, had already told his story once, in Pour Your Heart Into It. His new autobiographic tome, Onward, reveals how he retook control of his company -- and despite his best efforts to paint himself as a benevolent visionary, his many, many flaws shine through.

Starbucks is so sure you will like their VIA instant coffee that the company is challenging you to a taste test. Buy any 5-, 6-, 7-, 8- or 12-pack of VIA from a Starbucks or a grocery store and if you don't like it, return it to Starbucks for a 12-ounce bag of free Starbucks House Blend ground...

Since 1998, Starbucks has contracted with Kraft Foods to distribute its bagged coffee through grocery stores. In letters released to The Wall Street Journal and Reuters, Kraft fired yet another salvo in its bid to hold together this deal, which Starbucks now wants to undo.

News Corp.'s decision to make its TV shows available for 99-cent rental to Apple TV users is just the latest chapter in an increasingly cozy relationship between Rupert Murdoch and Steve Jobs.

Now that Jay Leno has returned to host NBC's Tonight Show, the show is climbing back to the top of late-night ratings. Problem is -- and not just for Leno, but for Letterman and others -- post-prime-time audiences are getting sparser and older.

Viacom demonstrated the power of cost-cutting Thursday when it reported fourth-quarter and year-end earnings. Despite a continuing swoon in ad revenues and disappointing video game sales, it posted a fourth-quarter profit of $694 million, more than quadruple what it earned the year before.

Perking for coffee giant Starbucks (SBUX) are its fiscal first quarter 2010 earnings, due to be reported Wednesday after the bell. All eyes are on the company's same-store sales, whose story over the past 12 months has been along the lines of "hey, we're not declining nearly as much as last year at...

Sir Isaac Newton could see as far as he did, he said, because he stood on the shoulders of giants. Ted Turner, it seems, has footprints on either side of his neck, while the likes of Rupert Murdoch get to enjoy the view. Father of the 24-hour cable news industry, Turner is now on the sidelines with...

I took my little boys to Starbucks (SBUX) this morning to witness the hype about its new instant coffee, Via, and we had plenty to see. A near-life size silhouette of a woman holding a packet of the company's new instant coffee greeted me on the door. A large, three-dimensional display took up...

In February, Starbucks (SBUX) invited AOL to taste a secret new product. In my capacity as a coffee and Starbucks expert, I got a few samples of the product, Via, and uploaded photographs to Flickr before giving my verdict. I'd almost forgotten that Via's national launch was coming up -- next...