via coffee

Starbucks on Tuesday said it would give away a free 12-ounce bag of its ground house-blend coffee to any customer not satisfied with its Via instant coffee during the next seven months.

Since 1998, Starbucks has contracted with Kraft Foods to distribute its bagged coffee through grocery stores. In letters released to The Wall Street Journal and Reuters, Kraft fired yet another salvo in its bid to hold together this deal, which Starbucks now wants to undo.