tv commercial

Here's a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.

We've probably all had the experience of relaxing while quietly watching a movie, only to be blasted off the couch when a commercial message for life insurance or a male enhancement product came on at three times the decibel level of the movie we were watching. It's absolutely maddening, and it's...