tv advertising

Freedom from Earsplitting Ads: The CALM Act Goes Into Effect

You may not have heard about the CALM Act before, but when you witness the results as the law goes into effect today, you'll probably want to applaud loudly. At last, TV commercials can no longer be broadcast at a higher volume than the programs they accompany.

FCC to Enforce Law Banning Loud TV Commercials

Since 2008, the Federal Communications Commission has received nearly 6,000 complaints about excessively loud TV commercials. But on Wednesday, the FCC adopted rules to enforce the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act, requiring that TV ads have the same average volume as the programs they accompany.

Oprah's OWN Delivers a Strong Debut for Advertisers

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified the rates with its heavily-watched debut. But can OWN continue delivering the viewership to support those premium rates?

Congress Considers Regulating Noisy Ads

Congress could be days away from turning down the volume on blaring TV ads. The Commercial Advertising Loudness Mitigation (CALM) Act would ban TV ads that have a louder volume than the shows they interrupt, The Wall Street Journal said.