tv ads

Since 2008, the Federal Communications Commission has received nearly 6,000 complaints about excessively loud TV commercials. But on Wednesday, the FCC adopted rules to enforce the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act, requiring that TV ads have the same average volume as the programs they accompany.

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout the year.

Here's a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.

POM Wonderful, the litigious juice maker pummeled by the FTC over allegedly touting its product as a remedy for erectile dysfunction among many other health issues, unveiled this week a star-studded national TV ad campaign soaked in erotic imagery. The campaign, a highly stylized black-and-white...

It's raining consumer riches in the U.S. Senate. Legislation that could make internet experiences a little safer, TV commercials quieter and some cars a little louder all were sent to the Senate floor by the Senate Commerce Committee. An internet sales tactic that the committee says has left...

For the 14.5 million unemployed people with more time on their hands during the recession, watching Internet ads and answering online questionnaires may seem like a big waste of time. After all, there are job applications to fill out and jobs to find.But spending about five minutes a day looking at...