tracking

Privacy continues to be a big concern for users as they browse the web. The recent FTC report on online privacy called for a means of giving consumers more control over their information, recommending a "Do Not Track" feature to allow users to opt out of the tracking that is used to deliver...

Given the privacy concerns about tracking of consumers that were raised when Walmart announced it would embed RFID tags in individual items you may be a bit surprised to hear that in Brazil, select boxes of Omo detergent will come with an embedded GPS tracker that the company will use to follow...

Think that young people don't mind having their behavior tracked across web sites? Think again. According to a new study, more than half of 18- to 24-year olds don't want ads tailored to their behavior. The study, written by five professors from the University of Pennsylvania and the University...

For many Americans, even with all the economic stress these days, tax time is a season of joy because it means tax returns will soon start showing up in their checking accounts. Whether the money is going to a vacation, sauna, new car or mortgage payments, these lucky souls are feeling pretty good...

Even though Fuelly seems to have too many vowels to be a web 2.0 application it has hit the ground running and provides users with a cool new way to track fuel usage. I had previously written about Fuel Frog, which lets you track your gas usage online at each fill up and it does a great job, but...

As gas prices rise, so will the importance of tracking gas purchases for your monthly budget. For some individuals tracking fuel purchases and performance is a simple exercise involving a notebook and a pen stashed in the center console. If division and receipt keeping aren't your style then I have...