toy sales

Mattel Goes Hollywood: Can It Beat Hasbro at the Movie Game?

Hasbro has cashed in on its marquee brands in recent years, breathing new life into decades-old toy franchises like Transformers and G.I. Joe through movie releases and updated product lines. Now, larger toy maker Mattel looks like it wants to follow in Hasbro's footsteps.

Analyst Downgrades Leading Toy Stocks -- Bah, Humbug!

In the timeless holiday classic Rudolph the Red-Nosed Reindeer, forgotten playthings are eventually rescued from the Island of Misfit Toys. This Christmas, we may be seeing companies banished to the island of misfit toymakers.