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Hayward Says BP Was Not Prepared for Gulf Oil Disaster

Tony Hayward, former CEO of BP Plc (BP) said that the company was not prepared for the Gulf oil spill or the media attention that went with it. In an interview with BBC News to be broadcast today, Hayward said that BP%u2019s emergency planning was lacking and the company was "making it up day to day".

PR Lessons from the Top: Hayward's Biggest Gaffes

Tony Hayward's Ph.D. in geology didn't prepare him for dealing with the press. Still, since BP's Gulf oil spill began April 20, the famously gaffe-prone CEO has illustrated several key lessons in crisis PR management.