tim cook

Why Apple Will Never Be Great Again

Apple's latest moves haven't impressed investors. And in the marathon battle against Android, it's not thrilling consumers either. Is the iMiracle over?

Scrutiny Awaits Heads of JPMorgan, Apple

Apple chief Tim Cook testifies on Capitol Hill today about the huge cash horde it has sitting overseas, while JPMorgan CEO Jamie Dimon's fate awaits a shareholder vote.

What's at the Core of Apple's Problems?

You've no doubt heard of the plunge in Apple's stock. Here are two key reasons for it: an expected drop in earnings this quarter, and a perception that innovation has stalled.

Apple Hits a Low as Market Asks: Where's the 'Wow'?

Shares of Apple tumbled Thursday after it posted disappointing quarterly results, hitting lows last seen in January 2012. Yes, Apple's still selling a ton of iPhones and iPads, but it's just not making as much on them as it used to.

Apple CEO Tim Cook: We'll Make Macs in America

Apple CEO Tim Cook opened up to Bloomberg Businessweek about some of the hot button issues facing his company. The man who succeeded Steve Jobs dishes on Maps, executive changes, overall management style, and making Macs in the U.S.A.

Apple Is Suddenly in a Rut

There's no dying that Apple, the world's most valuable company, is suddenly in a rut. Here's the evidence of the tech giant's recent troubles.

Apple Earnings Fall Short, and Amazon's Miss Too

Apple can no longer be counted on to beat Wall Street's profit targets. The world's most valuable tech company posted mixed quarterly results after Thursday's market close. Though net sales soared 27%, this marked the third miss in the five quarters that CEO Tim Cook has been at the helm.

Apple Event Preview: iPad Minis and iMacs and Mac Minis, Oh My!

Until very recently, the iPad mini has been the stuff of legend -- a Bigfoot, Atlantis, unicorn style legend. But no more: The iPad mini is finally real, as CEO Tim Cook has unveiled the slightly smaller Apple tablet on stage. No reason to delay the details any more. Here's the story.