A marvel of natural talent and technical training; impressive in its achievements, seemingly well-suited for its tasks, but nonetheless prone to embarrassing stunts with disconcerting frequency. Here are some notable ways our brains can trip us up, with respect to investing. Learn to avoid the hazards -- unlike Tiger.
Despite Tiger Woods' recent golf fumbles and lurid sexual revelations, the golfer never lost his ability to sell stuff. Corporate sponsors have long tolerated athletes' bad behavior, and Woods is too big a star for them to stay away.