tiger woods affair

A marvel of natural talent and technical training; impressive in its achievements, seemingly well-suited for its tasks, but nonetheless prone to embarrassing stunts with disconcerting frequency. Here are some notable ways our brains can trip us up, with respect to investing. Learn to avoid the hazards -- unlike Tiger.

Tiger Woods may not have won a PGA tournament in nearly two years, and his last attempt to take home a green jacket from the Masters was a bust, but the virtual Tiger is on a roll: Tiger Woods PGA Tour 12: The Masters has broken all sales records for the Electronic Arts franchise.

Tiger Woods game, like his private life, has been shaky recently, but the golfer never lost his ability to sell stuff. Corporate sponsors have long tolerated athletes' bad behavior, and Woods is too big a star for them to stay away.

Amid a flurry of chatter about Tiger Woods' expected comeback, one of his prime sponsors, Nike, remained conspicuously silent on the subject during its earnings call Wednesday.

In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?

Electronic Arts (ERTS) is proving to Tiger Woods that a friend who can make a buck off your name in a time of crisis is a friend indeed. The no. 2 video-game company doesn't seem to care about the beleaguered golfer's 14 (alleged) mistresses, his bizarre Thanksgiving car accident, or his beefcakey...

Charlie Sheen's domestic troubles may have taking the tabloids' glaring eye off Tiger Woods, but it won't help the golfer much. Sheen may emerge from the doghouse quickly, but Tiger's in for a long slog: The difference between them? Sheen, for all his well-known flaws, is simply more likable.

Losing expensive sponsorship deals must be humbling enough for Tiger Woods, but the downward spiral of his value as a marketing symbol took a snarky new turn this week with an ad campaign unveiled by clothing company Le Tigre. While Woods' image is disappearing from campaigns run by sponsors such...

On Friday evening, a statement on Tiger Woods' website announced that the world's greatest golfer is going to take "an indefinite break from professional golf." Tiger begins the statement by expressing awareness of the "disappointment and hurt that my infidelity has caused to so many people, most...

Sure, a skeptic might say Tiger Woods has created his own downfall through rather prosaic sins of the flesh. But the more mystically inclined agree: It was that Gillette Fusion ad that did him in. New York Times' writer Robert Mackey thinks the Gillette Fusion "Champions" ad campaign not only...