tiger woods

Tiger Woods Divorce: Elin Gets $750 Million

Philandering golf great Tiger Woods will pay soon-to-be ex-wife Elin Nordegren an eye-popping $750 million as part of a divorce settlement, according to report published in the U.K. newspaper The Sun. It's the richest payout ever for a celebrity divorce.

Oprah Tops Forbes' 'Most Powerful Celebrity' List

Oprah Winfrey is the most powerful celebrity in America. So says Forbes whicH looks at entertainers, athletes, models, spoRts figures, and TV personality based on "a measure of entertainment-related earnings and media visibility (exposure in print, television, radio and online).

Nike's New Tiger Woods Ad: A Mercenary, Creepy...Hit?

I was sure that the American people, would watch the new Nike ad starring Tiger Woods and the disembodied, misappropriated voice of his dead father and be properly disgusted. In fact, the commercial seems to have improved perception of both the golfer and the sports-apparel company.

Nike's New Tiger Woods Ad: A Mercenary, Creepy Misfire

Nike wanted to accelerate the public rehabilitation of Tiger Woods with a new ad featuring the voice of the golfer's deceased father. Instead, it has made its star endorser even more alien, mercenary and unsympathetic than before.

EA Swings at a New Market with Tiger Woods Game

Electronic Arts' Web version of Tiger Woods PGA Tour launches the same week the tainted superstar returns to the links for the Masters Tournament. So far, the beta version has attracted a new generation of gamers: the over-40 crowd.

Tiger's Return Isn't All That's Lifting Callaway Golf

The superstar golfer has already given Callaway's stock a bump, and some analysts now point to other factors in the golf equipment maker's favor. Among them: improving business fundamentals and plenty of speculation about Callaway as a takeover target.

Tiger Gets No Mention on Nike Earnings Call

Amid a flurry of chatter about Tiger Woods' expected comeback, one of his prime sponsors, Nike, remained conspicuously silent on the subject during its earnings call Wednesday.

Tiger's Return to Golf Will Be Broadcast in 3-D

Cable giant Comcast will broadcast Tiger Woods's return to golf at the Masters in 3-D, a first for a major sporting event. CBS will be also offer traditional 2-D coverage, and either way, viewership is expected to be huge.

Resurrecting Tiger, the Brand

In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?

Tiger Announces His Return, and CBS Stock Roars

Many people were upset about Tiger Woods' infidelity scandal. But after his announcement Tuesday that he would be returning to golf at the Masters, at least one company must be doing a victory dance: CBS.