ticker symbol

What's In a Ticker Symbol? More Than You Might Think

It turns out, choosing an amusing ticker symbol isn't just an exercise in fun-and-games. Several studies have found that companies with clever or catchy ticker symbols tend to perform better. Here are some examples.

Who Says Wall Street Has No Sense of Humor?

You'll find plenty of mirth on Wall Street, if you know where to look -- namely, in the ticker symbols of certain companies. And before you dismiss a symbol like WOOF or BOOM as ridiculous, know that data from Pomona College suggest that companies with clever ticker symbols boast higher average returns.