Abercrombie & Fitch has caused a ruckus by announcing that it plans to pony up a "substantial payment" to Jersey Shore's six-pack flashing Michael "The Situation" Sorrentino not to wear its apparel. Before the retailer scolds reality-TV stars, it should examine its own checkered past.
Abercrombie & Fitch has offered to pay Mike "The Situation" Sorrentino, a cast member on MTV's "Jersey Shore," money to stop wearing its clothes. But does the brand really hate Sorrentino, or is the move simply a way to score a free affiliation with the star?
MTV's Jersey Shore may bring in big numbers on TV. But recent attempts by the program's stars to become best-selling authors have met with, at best, modest success. And the same goes for other Jersey Shore-related books.
The cast of MTV's Jersey Shore invaded the New York Stock Exchange Tuesday, where they provided a living, breathing lesson in free-market economics. They rang the opening bell, drawing so many gawkers that the facility ran out of guest passes, and tutored fans in economic basics.
