testimonial

Even for someone who gets blessed with free washers and dryers, semiannual boondoggle trips to Los Angeles, New York and Florida, and all the organic yogurt drinks she can consume, $11,000 is a lot of money. For mommy bloggers, Tweeters and Facebookers who post opinions about consumer products,...

The FTC has finally updated a long-overdue guide on endorsements and testimonials to address changes in technology and advertising mediums. The new rules are designed to bring greater truth and disclosure to blogs, TV ads relying on testimonials and social media. The updated guide has garnered the...