telebrands

    By Mitch Lipka

    | 10:00AM 3/11/2010
    Telebrands Corp., which nurtures inventions onto the infomercial screen, is recalling its Therma Scarf scarves after reports of at least five fires started by its microwaveable heat packs, the U.S. Consumer Product Safety Commission and Health Canada said. The fires were started in the flax-seed...

    By Julie Tilsner

    | 6:00AM 3/09/2010
    The late Billy Mays said it best: "Life's a pitch. Then you buy." That's why more than 30 inventors from around the country came to the LAX Marriott last week to pitch their ideas to Infomercial King A.J. Khubani, founder and CEO of Telebrands Corp. -- the direct-to-consumer marketing giant...

    By Jonathan Berr

    | 1:30PM 12/02/2009
    When they write the story of the Great Recession, future historians will probably overlook the Ped Egg. That's a pity, because the device, which shaves dead skin off your feet like a cheese grater, is huge, downturn-defying success. In fact, the Ped Egg is the most successful product in the...

    By Jeff Bercovici and Bruce Watson

    | 6:00AM 7/07/2009
    As the direct-marketing industry copes with the sudden death of pitchman Billy Mays (right), it's worth considering the fragile relationship between celebrity endorsement and mortality. The tragedy of Mays's unexpected death at age 50, of a heart ailment in late June, has practical implications for...