taste test

The complaint among those who don't dig Starbucks' coffee is that it tastes "burnt," or as java connoisseurs say, "bold." With those people in mind, it's trying something new. But can Starbucks' milder Blonde roast lure customers away from its budget-priced competition?

McDonald's has launched a new line of Angus steak sandwiches which it hopes will strike the American public as a real value. This begs the question, what is value? And how well does McDonald's hit its mark?Luckily, I live in an area where the Angus Burger has been test marketed, so I've had a...

I write about 'The Latte Effect' often; the concept that, by eliminating Starbucks lattes from your budget, you can save thousands a year. Depending on the application of this concept (are you substituting with another chain's coffee, brewing your own, or giving up caffeine altogether?), it's...