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Will Real Names Make YouTube Friendlier?

Is the solution to flame wars, copyright protected uploads, and general poor decorum around YouTube simply a matter of introducing name tags? That's what Google is hoping.

Google Privacy Settlement Unlikely to Lead to Big Change

Google has agreed to a privacy program -- including independent audits, but no monetary fees -- to settle Federal Trade Commission privacy charges around its Buzz service. Consumer protection groups say the deal isn't strong enough to lead to widespread change.

Personalized Ads: Not Just for the Web Anymore

Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Yahoo to Roll Out Its Own Universal Authentication

In a sign that Yahoo is accelerating its efforts to join the social media revolution, word was leaked this weekend of a new offering, dubbed Y Connect, which would allow its customers to sign up for and sign onto media sites and other password-protected sites with a single click.