sustainable business

Going Green Is More Than Just Good PR

Going green has long been considered a luxury, something groups and individuals only do when they can afford it. And in our current economic climate, it would seem that almost no one can. But being environmentally friendly and fiscally responsible are not mutually exclusive imperatives, as the following examples show.

The Case for Sustainable Business as Good Business

In Sustainable Excellence, Aron Cramer and Zachary Karabell make a compelling argument that profits and sustainability aren't mutually exclusive. Their research is wide-ranging and cites examples at companies big and small. And it's also perfectly timed.