The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
Retailers and consumer products companies are on charging downfield toward a touchdown on Super Bowl Sunday. Consumer spending related to the big game is expected to reach an all-time high this year, with the average watcher projected to shell out $63.87 on Super Bowl-related merchandise.
If competing with hundreds of strangers to snag a bar stool to catch a glimpse of the Super Bowl doesn't appeal, you're not alone. In fact, your friends all probably hope you'll be the one to throw a Super Bowl party! The pros are that you'll get to sit comfortably, eat and drink, be around only people you like, and control the TV remote. On the off-chance you bet on a losing team in your office pool, there are ways to plan a party without blowing all your money.
The Super Bowl champion Green Bay Packers got the NFL's approval this week to sell more stock to the public, but even the Pack can't compete with the buzz of another anticipated "football" stock offering: Manchester United. Certainly owning shares in a team makes for great pub talk, but is it a wise investment?
Here's the scoop on the holiday shopping season: Fewer people will camp out in front of stores before Black Friday this year in hopes of scoring hot deals on the "it" gifts. Instead, they'll use smart phones and tablets to comparison shop for the best prices, according to Accenture's latest survey.
NBC's Feb. 5 Super Bowl broadcast is already a financial winner, fetching $3.5 million per commercial while nearly selling out available slots. Just six in-game commercial spaces remain, an NBC spokesman said in AdWeek.
Super Bowl XLV, which aired on Fox on Sunday, attracted 111 million viewers, making it the most-watched television program of all time, Nielsen said Monday.
After the Pittsburgh Steelers and Green Bay Packers meet Sunday in Super Bowl XLV, only one team will hoist the Lombardy Trophy. But the so-called "Super Bowl indicator" says this year's match-up forecasts a bull market no matter which team wins.
This year's NFL championship will set records both for stadium attendance and for event fund-raising, and North Texas corporations haven't been shy to put out the welcome mat for their favored clients. How much will communities and local businesses score from the big game?
