super bowl

Five Gadgets Worth Buying Now

Now that electronics makers have unveiled their latest gadgets and stores are slashing prices on old inventory and TVs for the Super Bowl, there are...

Dallas-Area Companies Go Whole Hog for Super Bowl XLV

Super Bowl XLV will set records both for stadium attendance and for event fund-raising, and North Texas corporations haven't been shy to put out the welcome mat for their favored clients. How much will communities and local businesses score from the big game?

Why Hosting World Cup Is a Losing Bet for South Africa

South Africa has some lofty expectations about the economic boost the World Cup will bring to its economy. Economists are skeptical that the soccer tournament will live up to those expectations and history shows that it most likely will not.

E-Trade: Lindsay Lohan's Suit Is 'Without Merit'

Online brokerage firm E-Trade says a lawsuit filed by Lindsay Lohan over a Super Bowl ad is "without merit." Lohan claims the spot, which refers to "that milkaholic Lindsay," unlawfully uses her likeness and name.

CBS: Hey Dockers, Sorry for Pantsless Ad Spots

CBS, which broadcast the Super Bowl, is reportedly giving Dockers three free 30-second commercial spots during the NCAA men's basketball championships to make up for the mistake of scheduling two ad spots featuring men in their skivvies in adjacent slots.

Do Super Bowl Commercials Really Work?

Are Super Bowl commercials still worth the jaw-dropping costs of $3 million and up for 30 seconds to reach 100 million viewers? Here's why only some advertisers will come away winners in the big game.

Super Bowl's Economic Impact May be Super Inflated

The Super Bowl is not so super to many economists. Experts in the economics of sports claim the NFL and its boosters have grossly overestimated the economic benefit of Sunday's championship game in Miami between the New Orleans Saints and the Indianapolis Colts.

Audi's Super Bowl Ad Has a Nazi Problem

Audi's "Green Police" ad campaign, featuring green-uniformed cops who give energy-saving tips, will have its big launch with a commercial during the Super Bowl. But in a historic faux pas, the German car maker has picked a name with some unpleasant Nazi-era connotations.

Go Daddy's 'Lola' Ad Too Hot For Super Bowl

What type of content will get an commercial banned from the Super Bowl? As domain name registrar Go Daddy discovered, one answer apparently involves mixing an effeminate ex-football player and lingerie.

Will a Gay Dating Site's Super Bowl Ad Shame CBS?

For the past week, CBS has been under fire for accepting an ad, starring college football star Tim Tebow, from the Christian-conservative group Focus on the Family opposing abortion. Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?

Plenty of Bang for Super Bowl Ad Bucks

With many advertisers sitting out the big game to save money, commercial prices are down this year. But a recent study shows that skipping the Super Bowl, even in a recession, may be the wrong play. Turns out, in advertising, the best defense is a funny offense on the first Sunday in February.

E*Trade Adopts a New Talking Baby

The lovable talking baby featured in ads from Etrade Financial has literally outgrown his popularity and will be replaced by a new baby in ads that debut this weekend.

Super Bowl XLIV May Set Record for Ad Minutes

A 30-second ad hasn't only reached record prices, quadrupling during the past 20 years to $3 million each for the 2009 game, but the time allotted to ads has also expanded to a record, according to a study from ad researcher TNS Media Intelligence.

Pepsi Ditches Super Bowl for Social Media

While watching the Super Bowl this coming February, some viewers may notice a conspicuous absence: PepsiCo, which has advertised during the past 23 Super Bowl shows, won't be running any commercials for its bubbly drinks.