super bowl ads

Are these spots still worth the jaw-dropping $3 million and up for 30 seconds to reach 100 million viewers? It depends on what you're selling -- and how well you make your pitch. Here's why only some advertisers will come away winners in the big game.

The Super Bowl is the only football game many people watch, and they don't gather to watch sweaty bodies collide; they are there to watch the commercials. And while the merchants pay millions of dollars for a minute of your time, it's not coming out of your pocket, right? Wrong. If you bought one...

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Audi's "Green Police" ad campaign, featuring green-uniformed cops who give energy-saving tips, will launch during the Super Bowl. But in a historic faux pas, the German carmaker has picked a name with some unpleasant Nazi-era connotations.

What type of content will get an commercial banned from the Super Bowl? As domain name registrar Go Daddy discovered, one answer apparently involves mixing an effeminate ex-football player and lingerie.

For the past week, CBS has been under fire for accepting an ad, starring college football star Tim Tebow, from the Christian-conservative group Focus on the Family opposing abortion. Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?

Calling CBS' decision to accept an advocacy ad to air in the Super Bowl "outrageous," women's groups are urging the network to pull a Focus on the Family commercial and asking like-minded people to sign a petition. The Women's Media Center, a non-profit group that was founded in 2005 by Jane...

It's well known that the Super Bowl isn't cheap, even with this year's price decline for a 30-second spot. But even at prices as low as $2.5 million -- compared with 2009's record $3 million price tag -- corporations have been debating whether the purchase pays off with higher sales and brand...

For years, television networks have vetoed advocacy ads created by the likes of People for the Ethical Treatment of Animals (PETA) and MoveOn.org from airing in the Super Bowl. The reason? The ads were designed to raise controversy by featuring risque acts with vegetables (see PETA's 2009...

With many advertisers sitting out the big game to save money, commercial prices are down this year. But a recent study shows that avoiding the Super Bowl, even in a recession, may be the wrong play. Turns out, the best defense is a funny offense on the first Sunday in February.