Are these spots still worth the jaw-dropping $3 million and up for 30 seconds to reach 100 million viewers? It depends on what you're selling -- and how well you make your pitch. Here's why only some advertisers will come away winners in the big game.
Audi's "Green Police" ad campaign, featuring green-uniformed cops who give energy-saving tips, will launch during the Super Bowl. But in a historic faux pas, the German carmaker has picked a name with some unpleasant Nazi-era connotations.
What type of content will get an commercial banned from the Super Bowl? As domain name registrar Go Daddy discovered, one answer apparently involves mixing an effeminate ex-football player and lingerie.
For the past week, CBS has been under fire for accepting an ad, starring college football star Tim Tebow, from the Christian-conservative group Focus on the Family opposing abortion. Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?
With many advertisers sitting out the big game to save money, commercial prices are down this year. But a recent study shows that avoiding the Super Bowl, even in a recession, may be the wrong play. Turns out, the best defense is a funny offense on the first Sunday in February.
The price of a 30-second Super Bowl ad dipped to slightly from a record $3 million in 2009, according to a study from ad researcher TNS Media Intelligence. But this year, the time allotted to ads could expand to a new record.
While watching the Super Bowl this coming February, some viewers may notice a conspicuous absence: PepsiCo, which has advertised during the past 23 Super Bowl shows, won't be running any commercials for its bubbly drinks.
