super bowl ads

Plenty of Bang for Super Bowl Ad Bucks

With many advertisers sitting out the big game to save money, commercial prices are down this year. But a recent study shows that skipping the Super Bowl, even in a recession, may be the wrong play. Turns out, in advertising, the best defense is a funny offense on the first Sunday in February.

Super Bowl XLIV May Set Record for Ad Minutes

A 30-second ad hasn't only reached record prices, quadrupling during the past 20 years to $3 million each for the 2009 game, but the time allotted to ads has also expanded to a record, according to a study from ad researcher TNS Media Intelligence.

Pepsi Ditches Super Bowl for Social Media

While watching the Super Bowl this coming February, some viewers may notice a conspicuous absence: PepsiCo, which has advertised during the past 23 Super Bowl shows, won't be running any commercials for its bubbly drinks.