Cars 2 doesn't open until June 24, but its toy line is already revving up the summer movie-toy season. Sales of Cars 2 merchandise will surpass Disney's entire Toy Story franchise within 12 months, predicted Jim Silver, editor in chief of TimetoPlaymag.com.
It's award season in Hollywood, with the Oscars just weeks away. But stocks are forward-looking, so investors are already keying on summer blockbuster season. And a bigger-than-expected summer hit or two can indeed provide a catalyst for media and entertainment company shares.