starbuck

Starbucks Unveils New 'Coffee'-less Logo

Starbucks, the world's largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word "coffee," reflecting the company's efforts to expand sales through a broader array of menu and consumer-product items.

Starbucks Plans Major Expansion in China

Starbucks said Wednesday that it plans to grow its worldwide sales by expanding its 220 stores in mainland China to "at least" 1,500 by 2015. The world's largest coffee chain also is planning to add stores in Brazil, Russia and India.