This fall, Target will launch its first spin-off store concept, based on its C9 by Champion athleticwear brand. Can the cheap chic icon muscle in on an activewear game dominated by trendy and pricey names like Lululemon, Athleta and Under Armour?
The quantity of counterfeit goods entering the U.S. is increasing, and it gets worse around an event like the Super Bowl. Federal agents recently seized more than $6 million of counterfeits and shut down more than 300 illegal websites. But consumers are at risk for more than just getting a shoddy NFL jersey.
Athleta, a women's sportswear merchant that the Gap bought in 2008, opened its first two East Coast stores in New York this week. At a time when 200 Gap stores are closing, Athleta is sprinting toward its goal of 50 stores by 2013. But can it beat out its fast-growing competitors?
For many sportswear manufacturers, wintry weather leads to increased sales as people bundle up and and outfit themselves for the great outdoors. Here, Matthew Pulomena and Nikhil Hutheesing face-off on which sportswear companies stand to benefit the most -- and how investors can profit.
"Just Pay It" is what sportswear giant Nike said it would do on Monday after it agreed to give $1.5 million to a relief fund for 1,800 workers who lost their jobs when two of its suppliers closed factories in Honduras.
Daymond John, the founder of sportswear company FUBU "For Us, By Us," says it's time for FUBU to be reborn. This fall, FUBU will be relaunched in the U.S. as FB Legacy.