sports drinks
| 7:00AM 11/01/2010
With claims that you can get in shape in just six minutes a day (as advertisement for the Shake Weight states) or tone your abs even while watching TV (the Flex Belt), it's no surprise that the U.S. exercise equipment industry is a $4 billion business. But too often, marketing is triumphing over...
| 6:00PM 5/06/2010
PepsiCo is starting to make rebranding missteps a habit. This time it's Gatorade. Despite the simple "G" on the bottles, there are now so many brands and flavors of the sports drink that consumers need a users guide to figure out which one to buy.
| 12:00PM 12/09/2009
It's hard to ignore the timing of Pepsico (PEP) brand Gatorade's announcement Tuesday that it would discontinue Gatorade Tiger ® Focus sports drink (just like regular Gatorade, but in special Tiger Woods flavors and with 25% more electrolytes). On the Gatorade press site, several recent...