sponsorship
Greece is in debt, in trouble, and its people are rebelling against austerity measures. But it's not without resources: What could the government in Athens get if it leased the Parthenon? Or naming rights to the Acropolis? Sacrilege, perhaps -- but when you really need the money...
New Tiger Woods Video Game Sets Sales Record
1:00PM 4/13/2011
Company News, Technology, People, Media, Electronic Arts, Apple, AT&T, ETFs, Market News
Tiger Woods may not have won a PGA tournament in nearly two years, and his last attempt to take home a green jacket from the Masters was a bust, but the virtual Tiger is on a roll: Tiger Woods PGA Tour 12: The Masters has broken all sales records for the Electronic Arts franchise.
As the World Series of Poker advances to the November Nine, online poker sites are betting on the players. Sponsorships are in such high demand that one agent called the process of signing players this year "World War III." Why has this become such a high-stakes sport for sponsors?
In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?
AT&T Is the Latest Sponsor to Say Goodbye to Tiger Woods
12:30PM 12/31/2009
In a move that came as a surprise to no one, AT&T (T) quietly ended its sponsorship of Tiger Woods -- making it one of the biggest companies to drop the embattled golf pro. The telecom, whose logo appears on Woods' golf bag, did not give a reason for its decision. However, does it really even...
Things appear to be moving quickly in the saga of Tiger Woods and his wife, Elin. The result could be that she sets Tiger free -- for a price: She gets up to $300 million and own sponsorship deal, and he goes back to playing golf -- and playing the field.
Update: Glenn Beck no longer a 'paid spokesman' for Goldline
10:10AM 12/14/2009
When we last checked in on Glenn Beck, the baby-faced conservative host was being credited as a "paid spokesman" for Goldline, a gold-coin vendor, even as his employer, News Corp.'s (NWS) Fox News, was saying its personalities aren't allowed to make product endorsements. Clearly, something had to...
NASCAR may have a blue-collar image, but it's an expensive sport. Not only is there the cost of the racing cars, but there's the payroll needed for the experienced staff required to maintain them. With all the overhead, sponsorship doesn't come cheap. Yet attendance and TV ratings are down, making...
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| 29.61 | -2.38 -7.44% | 19.63M | |
| 18.84 | -0.29 -1.52% | 18.58M |
% Gainers
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| 87.49 | +11.10 +14.53% | 5.78M | |
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| 2.20 | +0.26 +13.40% | 82.46M |
% Losers
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