spongebob squarepants

Why Viacom Will Never Be Great Again

If you've been noticing a little bit less of SpongeBob on Nickelodeon, Snooki on MTV, or Stephen Colbert on Comedy Central, it's by design: Viacom is squeezing more commercials into every hour of programming. That's the bad news. The worse news is that it's not working.

SpongeBob's Big Problem: An Ocean of Streaming Video

The yellow fellow who lives in a pineapple under the sea -- and all his Nickelodeon pals -- are suddenly getting kicked in the SquarePants by the on-demand video revolution. Can Viacom adjust the new order of children's entertainment before Nick's ratings sink to the ocean floor?

What SpongeBob Has Absorbed About Money

Tom Kenny, the voice of SpongeBob SquarePants, wouldn't take money advice from the prattling poriferan. "He works 97 hours a week; he gets paid for 40," notes Kenny. The modern day Mel Blanc doesn't give himself much credit for his own personal finance smarts either -- but maybe he should.