soda

Coke Shares Its Secret Formula (Well, Sort Of)

Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coffee Still Reigns as U.S. Java King

Despite the specialty-coffee craze for lattes, cappuccinos and other blended and frozen drinks, most consumers still get their caffeine fix from a regular cup of coffee, according to a new survey by Technomic.

When Will Coke Sell Its Bottlers? CEO Kent Explains

Coca-Cola's strong earnings drew only a tepid response from investors. One reason could be the company's go-slow approach to unloading global bottling operations that it has painstakingly rebuilt. But Muhtar Kent says he's not going to rush any sales.

SodaStream Pops the Tab on a Promising IPO

Daniel Birnbaum, CEO of SodaStream, is betting he can turn carbonated-drink dispensers (100 flavors -- mix your own) into a household necessity. Based on his company's initial stock offering in early November, it looks like Wall Street agrees. [Video]

Mexican Coca-Cola Is Finding Sweet Success in the U.S.

The Mexican version of Coke -- made with cane sugar instead of high-fructose corn syrup and served in glass bottles rather than plastic -- is making great inroads in the U.S. market. And it's not just Hispanic consumers who are buying.

Coca-Cola Buys Russian Juice Maker

In a move to gain a larger share of the beverage market outside of North America, Coca-Cola (KO) has bought Russian juice maker Nidan Juices, The Wall Street Journal reported Wednesday

'Fructose-Slurping' Cancer Could Sour the Soda Business

Soda and processed-food makers insist that all sugars are the same. Yet with studies linking fructose to obesity, diabetes and, most recently, pancreatic cancer, big brands are quietly backing away from using corn-based high-fructose sweetener. Could it eventually become another tobacco-like liability?

Coke CEO Tells How Beverage Giant Got Back on Track

The CEO of the Coca-Cola, the world's largest beverage company, still believes the U.S. is "a great market for growth." Says Muhtar Kent: "We believe that everything that we've done to course-correct in the U.S. in the last three years is working."

PepsiCo Earnings Preview: Soda, Snack Icon Keeps Growing

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.

Study Says Junk Food as Addictive as Heroin or Cigarettes

Are people who eat lots of junk food addicts? A new study provides evidence that some people who consume a lot of junk food experience cravings much like drug addicts do, require increasingly larger amounts of food to feel good, and have an even harder time quitting.

Beverage Makers Unveil Summer Lineup of Drinks

Each spring, industry giants like National Beverage and Starbucks announce their new slate of summer flavors to distributors, retailers and consumers in an effort to generate plenty of buzz well before you hit the beach.

Is Pepsi's Removal of Sodas from Schools Just a Publicity Stunt?

As good as it sounds amid the nation's crushing childhood obesity crisis, Pepsi's removal of sugary sodas from schools may not be all it seems. The company's sales will hardly be touched and, more importantly, it won't stop kids from drinking sugary sodas.

Soda Makers Claim Victory in War on Sugary Drinks in Schools

Bottlers declared guidelines to cut sugary drinks in kids' diets a success, claiming a 95% drop in full-calorie sodas shipped to schools and a 72% cut in all drink types. Yet sales haven't suffered and childhood obesity and diabetes rates climb unabated. So what's happening to all that soda?