soda

Coke Shares Its Secret Formula (Well, Sort Of)

Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coffee Still Reigns as U.S. Java King

Despite the specialty-coffee craze for lattes, cappuccinos and other blended and frozen drinks, most caffeine addicts still opt for a regular cup of coffee, according to a new survey by Technomic.

When Will Coke Sell Its Bottlers? CEO Kent Explains

Coca-Cola's strong earnings drew only a tepid response from investors. One reason for that could be the company's go-slow approach to unloading its global bottling operations that it has finally shaped up after several years of rebuilding. But Muhtar Kent says he's not going to rush any sales.

SodaStream Pops the Tab on a Promising IPO

Daniel Birnbaum, CEO of SodaStream, is betting he can turn carbonated-drink dispensers (100 flavors -- mix your own) into a household necessity. Based on his company's initial stock offering in early November, it looks like Wall Street agrees.

Coca-Cola Earnings Rise to 88 Cents Per Share

The Coca-Cola Company (KO) reported earnings of 88 cents per share for the third quarter, up 9% from a year earlier. Net revenue rose 5% to $8.4 billion in the quarter, boosted by a strong performance in the North American market, the company said in a statement. International volume also rose 6% in the quarter.

New York Wants to Ban Sugary Drinks from Food Stamp Purchases

Mayor Michael Bloomberg sought permission from the federal government to bar New York City%u2019s 1.7 million food stamp recipients from using them to buy sugary drinks such as sodas. Bloomberg, a staunch advocate of anti-obesity measures, sent the request to the United States Department of Agriculture, The New York Times reported.

Mexican Coca-Cola Is Finding Sweet Success in the U.S.

The Mexican version -- made with cane sugar instead of high-fructose corn syrup and served in glass bottles rather than plastic -- is making great inroads in the U.S. market. And it's not just Hispanic consumers who are buying.

Coca-Cola Enterprises Raises Profit Forecast for 2010

Coca-Cola Enterprises (CCE) upped its profit forecast for 2010 on strong European demand. The company now expects profit of $1.78 to $1.82 a share, MarketWatch reported. The Atlanta-based company previously forecast profit of $1.73 to $1.77 a share.