soda

Coke Shares Its Secret Formula (Well, Sort Of)

Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coffee Still Reigns as U.S. Java King

Despite the specialty-coffee craze for lattes, cappuccinos and other blended and frozen drinks, most consumers still get their caffeine fix from a regular cup of coffee, according to a new survey by Technomic.

When Will Coke Sell Its Bottlers? CEO Kent Explains

Coca-Cola's strong earnings drew only a tepid response from investors. One reason could be the company's go-slow approach to unloading global bottling operations that it has painstakingly rebuilt. But Muhtar Kent says he's not going to rush any sales.

SodaStream Pops the Tab on a Promising IPO

Daniel Birnbaum, CEO of SodaStream, is betting he can turn carbonated-drink dispensers (100 flavors -- mix your own) into a household necessity. Based on his company's initial stock offering in early November, it looks like Wall Street agrees. [Video]