soda

7 Products With Outrageous Markups

Everyone knows that movie theater popcorn comes with an extraordinarily high markup. Ever wonder what else you're wildly overpaying for?

Do Soda Makers Help You Save?

If you're a regular soda drinker making the bubbly stuff at home could save you big bucks. Find out if you should invest in a soda maker here.

Coke Shares Its Secret Formula (Well, Sort Of)

Coca-Cola is finally giving consumers a glimpse of its secret formula -- but just a glimpse. Earlier this month, the formula was moved to its World of Coca-Cola museum in Atlanta as part of the company's 125th anniversary celebrations.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coffee Still Reigns as U.S. Java King

Despite the specialty-coffee craze for lattes, cappuccinos and other blended and frozen drinks, most caffeine addicts still opt for a regular cup of coffee, according to a new survey by Technomic.