Back in July 2005, the deal seemed so promising. Rupert Murdoch's News Corp bought MySpace parent Intermix Media for $580 million. The social media pioneer was, by some measures, the fifth most-visited website in the U.S. This week, MySpace was sold for a fraction of that amount.
To get me and the masses of Americans to check in more often, I think Gowalla, like Foursquare, will have to find a better way to show me the do-re-mi.
Foursquare and its biggest competitor, Gowalla, have created a phenomenon at South by Southwest in which everyone's toting around their smartphones to check in at hotels, bars, parties, keynote sessions and even a pile of Legos in the convention center.
