social networks

The Company That Could've Been Facebook Goes Back to School

Classmates.com had a decade-long head start in the social networking biz before Facebook came along, but with its pay-to-connect model, it blew its chance to dominate. Now, like a teen buying a term paper, it's buying SchoolFeed, an app that connects you to former classmates ... on Facebook.

Citibank Turns Rewards Into 'Social Currency'

Credit card rewards are the new social currency. Citibank customers can now use Facebook to pool their rewards points online. The bank on Tuesday launched a Facebook application that lets users team up to use their points, whether it's for charity, a group gift or a personal goal. Citi says it's the first bank to offer such a feature.

What Insurers Could Do With Your 'Social Media Score'

Here's yet another reason to watch what you say and do online: Insurance companies are already surfing social media sites to get the scoop about their customers, and what their data-miners find may soon be compiled into a new way to rate you as a risk: a social networking score.

MySpace to Launch Web Series 'Jerk All-Stars'

MySpace will launch an original Web series focused on the so-called Jerk urban dance movement. The series, "Jerk All-Stars" will consist of 14 episodes of several minutes each, with the series debuting next month Reuters reported. Sprite will be the exclusive sponsor.

Disney Buys Social Network Gamemaker Playdom

Disney is snapping up social networking games developer Playdom in a deal worth up to $563.2 million, it announced Tuesday. The transaction, will bolster Disney's digital gaming lineup and give it a greater presence on such social networking sites as Facebook and MySpace.

'Friending' With Benefits: Why Lawyers Love Facebook

Facebook and other social networking sites have developed an unusual, but perhaps unsurprising, new fan base: divorce attorneys. As more people stray into infidelity via connections made on the Internet, lawyers are profiting from the evidence left behind by all that online over-sharing.

Social Media Sells Out and Becomes Social Marketing

Though promotional saturation can be the kiss of death for social media platforms, marketers can't resist them. And whether they want to admit it or not, social media sites need the marketers. This week, two top sites -- LinkedIn and Twitter -- are putting their days of purity in the past and offering new tools that meet the needs of corporate marketing departments.