smartphone market share

Why Apple Will Never Be Great Again

The market wasn't exactly blown away by Apple's iPhone 4S announcement yesterday: Shares of Apple bucked the trend on a day when the general market rallied. Where were the special features already beginning to appear on Android smartphones? And where was the salesmanship of former CEO Steve Jobs, sorely lacking in Tim Cook?

How Apple Can Stay Great Post-Jobs

As new CEO Tim Cook no doubt knows, Steve Jobs is the ultimate hard act to follow. But Cook might take a lesson from the experience of Sam Palmisano, another COO who took over a massive tech company -- in his case, IBM -- and who really delivered for shareholders. With that in mind, here's a game plan for Cook to keep Apple great.