slogan

"Never Stop Improving" is the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday. It's a slogan designed to impart the message that shoppers are in good hands at Lowe's, which will guide them through all stages of their home improvement journey.

A few years ago, Walmart reinvented itself with fewer items on the shelves, neater stores and less focus on price. It didn't work. The retail giant has seen seven straight quarters of falling sales. So Walmart is returning to its roots -- the old variety of products, and "low prices, every day."

There's nothing like a crisis to send people running back to the tried-and-true. That truism holds for cities: Las Vegas, in the midst of a tourism slump, is returning to its iconic tagline "What happens here, stays here." According to The Las Vegas Sun, the city is abandoning a gamble that didn't...