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Lowe's Aims to Inspire Shoppers with New Ad

"Never Stop Improving" is the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday. It's a slogan designed to impart the message that shoppers are in good hands at Lowe's, which will guide them through all stages of their home improvement journey.

Will 'Low Prices' Woo Shoppers Back to Walmart?

A few years ago, Walmart reinvented itself with fewer items on the shelves, neater stores and less focus on price. It didn't work, and the retail giant has seen seven straight quarters of failing sales. So Walmart is returning to its roots: The old variety of products, and "low prices, every day."