Starbucks Corp. is about to turn up the heat on the single-serve coffee market, and someone might get burned. The Verismo will be sold online for $199 starting this week, and in Starbucks cafes beginning next month.
Starbucks (SBUX) said it will soon make a major announcement about a new product for the single-serve market.
The company is preparing for the expiration of its agreement with Kraft Foods (KFT), Reuters reported. Under the terms of the agreement, which expires March 1, Starbucks provides coffee for Kraft%u2019s Tassimo one-cup home brewer.