shoppers

As soon as the recession is over, we'll stop brown-bagging lunch, but we'll keep cooking supermarket-brand food at home. In other words: Most of this talk about frugality being the new normal, retailers say, is just talk. A survey of retail professionals finds that Americans will go back to their...

If you've ever used a coupon to make a purchase you are part of the 94% of adults who have made couponing so prevalent in today's society. What is surprising is that when most shoppers encounter a bad coupon online or in the store, they just buy the item at full price! A Harris poll commissioned...

Ask and you just might receive a lower price. That's according to a Consumer Reports survey that found that the majority of people who haggled when making a purchase received a better deal. Younger shoppers are more likely to try to negotiate a discount; more than a third of people under 35 always...